Punk’d ImageeCommerce Design • Magento Development
“Once again guys you’ve excelled, it’s a work of art.”Rav Chaddha Managing Director
Punk’d Image is an independent alternative clothing store based in Afflecks Palace in Manchester. We were approached to completely re-design their old e-Commerce (Magento based) website due to the increasing bounce rates and checkout abandonments. Our research revealed that a lot of alternative clothing companies seemed to fill their websites to the brim with hundreds of offers, sale items, scrolling banners and endlessly long navigation bars.
Our approach was to simplify and create a lighter shopping experience, so its users felt they had space to think, browse and be inspired. We completely re-mapped the website and focused on subtly driving traffic from the home page into category and product pages. By adding a new and more efficient checkout system users could now pay for their items in fewer clicks. By adding stylish new product photography and adding brand consistency throughout the site gave the users a consistent experience from start to finish.
- 80% increase in time spent on the website.
- 70% increase in checkouts.
- 80% decrease in user bounce rate.
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