The Idea
To produce a simplistic logo to emphasise the purity of the ‘organic’ products.
To illustrate a new root taking form, symbolising something new, fresh, untouched, unspoilt, back to how nature intended.
To use green shading in the design and exploit the association of ‘green’ with the organic market whilst using a light grey setting to highlight the simplicity of the design.
The Result
An increase in local trade and outer area trade and increase in customer referrals have lead to a very busy schedule of appointments.
Some local press publicity has enhanced Pure’s image and has put Pure Organic Spa on the map.
Laura from Pure Organic spa said “I love the products I work with and I wanted to express this passion in my brand identity and marketing material. Marble Media produced a very clean design which set me apart from my competition.”