The Idea
To create a simplistic brand identity emphasising the gel fire image.
To use contrasting colours i.e. red/orange against a very dark background to promote the night time ambience of a gel fire burner.
To improve the image of the products and design a website that accentuates the style and quality of the products.
The Result
The new logo together with the new look website have brought a new dimension to the gel fire burner.
Positive customer feedback about the re-branding of gel fires.
A far more impacting brand to target both the retail and wholesale market.
Sue from Gel Fires had this to say "I had seen some of Marble Media's work and I knew they had the creative flair I required to relaunch gel fire burners. By improving the very image of my brand we are now able to promote a far more superior image of the gel fire burner".