Websites should be designed to allow the user to find the information they are seeking with ease. As Steve Krugg points out in his book “Don’t make me think – a common sense approach to web usability” we don’t read web pages, we scan them. With this in mind we strongly believe that websites should have a simple design and allow the customer to find what they are looking for quickly. Our websites are designed with:

- Clear navigation structures on each page - Compliance with accepted conventions in terms of navigation structure in well designed websites
- Minimise the time required for the user to find the required information
- Make if clear where the user is now and where they can go (what is clickable)