Ecommerce Guidelines
General Pointers
Large Thumbnails and Images improve sales - a picture tells a thousand words!
Utilise your web page space by filling your dead space with promotions and products.
Consider creating content rich promotional pages for specific sets.
Where possible, use category images to help your customers browse to what they want faster.
Home Page Guidelines:
Move text to lower part of page and display best sellers, new products, or special offers, 6 or 9 main products. Only include a short intro paragraph but make sure you mention your keywords.
Get rid of all your irrelevant content!
Shopping Page Guidelines:
Increase image sizes!
Buy now or add to bag closer to image.
Improve Your Website Relevance (For Customers and Search Engines)
Marblemedia the Manchester web design company can help you to improve your website relevance
Decide on 3 or so keyword terms and implement throughout the website to help improve the search engines opinion of your site. Consider selling your products directly from Google using Google Checkout.
Web Design Manchester
Marble Media are a unique design agency specialising in Manchester web design. Our services also include graphics, website design, print and photography.
With over 4 years of experience we provide the most creative web design in Manchester.
If you would like discuss your web design in Manchester or any other multimedia activity with Marble Media. Then please get in touch. You may also want further information on web design in Manchester - check our services section.
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A Common Sense Approach to Website Usability
Websites should be designed to allow the user to find the information they are seeking with ease. As Steve Krugg points out in his book “Don’t make me think – a common sense approach to web usability” we don’t read webpages, we scan them. With this in mind we strongly believe that websites should have a simple design and allow the customer to find what they are looking for quickly.
Our websites are designed with:
- Clear navigation structures on each page
- Compliance with accepted conventions in terms of navigation structure in well designed websites
- Minimise the time required for the user to find the required information
- Make if clear where the user is now and where they can go (what is clickable)
Search Engine Optimisation
Straightforward advice on how to improve your website's ranking in Google and other major search engines. A well designed and constructed website is more likely to gain a higher ranking in Google. We take a great deal of care to ensure that all our websites:
- Are constructed using valid XHTML Transitional and valid CSS
- Render well in all modern browsers including IE5+, Mozilla, Firefox (all versions), Safari 2.0 and all other major internet browsers.
- Contain relevant meta tags.
We also provide consultation as to the search keywords which should be used.